Alpha Instrument Sdn Bhd

Vacancies

Marketing Manager

Main Job Tasks and Responsibilities

  • manage and coordinate all marketing, advertising and promotional staff and activities
  • conduct market research to determine market requirements for existing and future products
  • analysis of customer research, current market conditions and competitor information
  • develop and implement marketing plans and projects for new and existing products
  • manage the productivity of the marketing plans and projects
  • monitor, review and report on all marketing activity and results
  • determine and manage the marketing budget
  • deliver marketing activity within agreed budget
  • develop pricing strategy
  • liaison with media and advertising

Education and Experience

  • business or marketing-related degree or equivalent professional qualification
  • experience in all aspects of developing and maintaining marketing strategies
  • technical marketing skills
  • proven experience in customer and market research
  • relevant product and industry knowledge
  • experience with relevant software applications